Factors making your website more credible

 

Factors making your website more credible

 There are many elements that effect your website. The potential customers will not buy from you until they trust you. Your online visibility and digital presence is your online hub which will attract the customers your website. But the first thing comes to any customers mind is that they can trust you or not.

Website have insights of both humans and search engines

·        How you operate your website

·        Trustworthiness

·        Primary value proposition

To rate your credibility search engines uses algorithm that assess the insights of website by its SEO ranking. If you have an established website still it doesn’t mean your company convey what it takes to be top on search result. There is a constant process to work for it, To make your site more creadible. 

Domain Name

Think of a domain name that will give you a brand and advertising value in the work. It is consider as a focal point in the strategy. First acquire best domain name for your site.

Domain makes a key effect on your visitor

·        How it looks

·        Its length

·        Whether it represent your business

A great domain name is a crucial and successful characteristic for online presence. For this reason many company buy premium domain to build trust and gain credibility for their customers.

Although premium domain generally cost more than regular domain. But they built driving traffic, building credibility, and speeding up.

 

 

 

Social Proof

Social Proof is like an identification to the consumers looking at others opinion such as influencers, friends, family, before making any important decision.

Social proof is a powerful marketing tool which tend to believe the opinion of others to build the trust.  Social proof give website credibility in terms of Profiles, Product reviews and client testimonials.

It make the business reinforce at credibility to claim advertising and make a business marketing strategies more available.

Human touch with clear contact information

Every website includes “About US” section, to let your visitor know about your company, services, and experience.

Including staff, photos and bio which add human touch that add credibility and gives a real face behind the brand. Contact information give insight and communication option to the visitors. Ideally customers are given many option to contact the company by number, skype or email.

You can also include information on footer and header on different pages for easy contact display. It gives credibility to your website and boost the visitors trust on your company.

Keep it updated

Landing on a website page that has not been updated since ages, make the site outdated. No recent blog, outdated design, and no copyright date makes the engagement of customers low.

When you keep website updated regularly it will give you credibility , and engagement of customers. Refresh the content regularly to give the insights of your work to the customers.

The constant working progress in the site makes the site more effect able to boost credibility.

 

A User friendly website design

The first impression make the last impression in every phase of work.  Same goes for online users also. Visitors to your website make their first impression within a few seconds of landing on it. Since a study found that  94% of negative feedback about websites has to do with their design, it makes sense to focus on yours.

If your website visitors must jump through hoops to find what they are looking for, your navigation is too complicated.

when potential customers can quickly find exactly what they want, your site went up a notch in the trust and credibility department.

Include Valuable Resources

Including well-written and relevant eBooks and white papers on your website helps establish your brand as an authority in your niche and adds credibility.

These types of resources show your potential customers that are an expert in your field. They also provide the information your target market can use to make their lives easier.

They are then put into your sales funnel, where you follow up with a sequence of emails to increase your credibility even more.

Remember that your goal is to make it clear to potential customers and search engines that they can trust your business.